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THIS IS FREMANTLE | New campaign

11 May 2022

We are excited to launch one of the City of Fremantle’s largest marketing campaigns to promote the destination of Fremantle. This campaign comes at a time when our business community welcomes back, after a two year hiatus, international and interstate visitors arriving in Western Australia to visit family and friends.

Our latest campaign celebrates the diversity of all that is Fremantle. Centred around the eclectic, characterful concept that we all have our own idea of what Fremantle really is, this campaign playfully reveals the diversity of experiences which are available in our vibrant port city.



Playing out as a montage of friendly arguments about what Fremantle is, the video which brings together a variety of different Fremantle personalities—from Tony and Luigi, who've been waiting in Gino's for 45 years for this campaign, to Will and his SUPboarding friends at South Beach, Fremantle is different for everyone.

We are delighted to deliver a truly 'Fremantle' campaign. From cast to crew and our creative agency &Partners, the majority of people involved with this campaign are based in Fremantle. And we think it shows—you really do get so much more love with local!

Discover your Fremantle

Fremantle has always been a special place for entertaining visitors and there are now so many more reasons to make a return visit to our port city to rediscover old favourites and find new ones.

Whether you're new to Freo, or a seasoned local, find inspiration in our suggested itineraries and plan your tripthis is your Fremantle!


With thanks to our creative agency &Partners and media agency Match & Wood.